Fetzer Debuts Valley Oaks Pinot Noir
Sourced Principally From The Languedoc-Roussillon

Hopland, Mendocino County, Calif. Fetzer Vineyards is introducing a new Valley Oaks Pinot Noir sourced principally from the Languedoc-Roussillon growing region in France, priced at $8.99 per 750ml and available now in national release.

Winemaker Dennis Martin calls the wine a bit of a hybrid sourced in a legendary French growing region, but managed with care to final bottling at our home winery in Mendocino. While sourcing the wine, Martin found similarities with Mendocino. The Languedoc is known as the land of the proud farmer, and we can relate, he said. Growers in both locations give careful, loving attention to the vines, said Martin.

The new Pinot Noir features the traditional Valley Oaks label and trade dress, matching the balance of the Valley Oaks line, with the back label declaring Pinot Noir/ France/ Vin De Pays D Oc. The wine is also offered in a 1.5L magnum bottle.

John Tichenor, Group Brand Director at Brown-Forman, says sourcing the Pinot Noir from France allows Fetzer to meet a seemingly insatiable demand for this varietal with high quality wine offering a consistent, long-term supply. Fetzer drinkers, he notes are uncommonly loyal to the brand and expect to find a quality wine in the bottle no matter the varietal or sourcing, and this Pinot Noir wont disappoint.

Fetzer Vineyards produces earth-friendly wines from California and the worlds great wine-growing regions while emphasizing a sustainable approach in both winegrowing and business operations. A new promotional effort reminds consumers that Fetzer is Recognized To Be As Good For The Planet As For The Palate. Discover more about Fetzer wines and Fetzers sustainable practices at www.Fetzer.com.